Are you a local business owner looking to get more from your Google Ads campaigns? One often-overlooked feature that can significantly enhance your ad performance is Google Ads Ad Extensions. These tools not only make your ads more attractive but also provide valuable information to potential customers. In this post, we’ll dive into what ad extensions are, the different types available, and how they can help your local business stand out.
Contents
What Are Google Ads Ad Extensions?
Ad extensions are additional pieces of information that you can add to your Google Ads to make them more informative and appealing and occupy more space. They can include extra links, contact information, or promotional offers that appear alongside your main ad copy. By using ad extensions, you can provide more reasons for users to click on your ad and reach your website.
Types of Ad Google Ads Extensions
- Sitelink Extensions
- What They Are: These allow you to add additional links to your ad, directing users to specific pages on your website.
- How They Help: For a local business, this means you can highlight different services or products directly from the ad, making it easier for potential customers to find what they’re looking for.
- Call Extensions
- What They Are: These extensions enable you to add a phone number to your ad, making it easy for users to call your business directly.
- How They Help: Local businesses often benefit from phone calls, especially for services that require immediate contact. Call extensions can increase the number of direct inquiries you receive.
- Location Extensions
- What They Are: This extension displays your business address alongside your ad, and you can also show a map to help users find your location.
- How They Help: Ideal for brick-and-mortar stores, location extensions make it easier for users to visit your physical location. This is particularly beneficial for businesses that rely on local foot traffic.
- Callout Extensions
- What They Are: Callout extensions let you add extra text to your ad to highlight specific offers, benefits, or features of your business.
- How They Help: Use these to emphasize unique selling points such as free delivery, 24/7 customer service, or special promotions.
- Structured Snippet Extensions
- What They Are: These extensions allow you to add a header and a list of values (e.g., types of services, product categories).
- How They Help: They provide potential customers with more detailed information about your offerings, which can help differentiate your business from competitors.
How to Set Up Ad Extensions
Setting up ad extensions is straightforward:
- Log in to Your Google Ads Account: Go to the campaign or ad group where you want to add extensions.
- Navigate to the Ad Extensions Tab: You’ll find this option in the left-hand menu.
- Choose the Extension Type: Select from sitelinks, call extensions, and more.
- Fill in the Details: Enter the necessary information and save.
Best Practices for Using Ad Extensions
- Be Specific: Tailor your extensions to match the content of your ads and the needs of your local audience.
- Keep Information Up-to-Date: Regularly update your extensions to reflect current promotions or changes in your business.
- Monitor Performance: Use Google Ads reports to track the effectiveness of your ad extensions and adjust as needed.
Conclusion
Google Ads ad extensions are a powerful tool for local businesses looking to enhance their online presence and attract more customers. By utilizing the different types of ad extensions, you can make your ads more informative and appealing, ultimately leading to better results from your campaigns.
Start experimenting with ad extensions today and watch how they can boost your local business’s visibility and performance.
